Media Release:  Regional Tourism Office unpacks their recent WTM Africa attendance

For immediate release
30 April 2024

This year, with the Garden Route & Klein Karoo Tourism (GR&KK), once again used the opportunity at the World Travel Market (WTM) Africa 2024 to successfully exhibit in a 90m2 space with local tourism offices and small business.

The GR&KK’s presence at the platform allowed the region to engage with tour operators, travel agents and travel media to direct more visitors to the region. These platforms contribute significantly to the increasing of numbers of international and domestic tourists as per the Wesgro survey report applicable from November to January 2023/24.

With approximately twenty (20) products exhibited under the GR&KK umbrella, three (3) of the products were beneficiaries of the GRDM Small, Medium and Micro Enterprises (SMME)  Support & Development programme. The collective initiative is just one of the development aspects to support SMMEs.

Numerous engagements and meetings took place, and these engagements included the following topics of interest:

• General interests in GR&KK marketing and general, but broad interest and possible linkages with the brand.
• High-end luxury packages, tourists tour packages, private safaris in the region and Avi-tourism initiatives
• General interests in products, i.e. hotel and resort products
• Route 62 and Klein Karoo referrals and interest.
• United Kingdom (UK) market expansion and information.
• Garden Route Chapter feedback and updates.
• Member reach and expansion of products.
• Bookings platforms.
• General enquiries and information

With the interaction at the GR&KK stall over the three-day period, connections through meetings with these contacts (international, domestic buyers and media) were built and it delivered fruitful discussions and possible future relations. Some products furthermore indicated their interest to form part of the GR&KK representation at next year’s WTM. The Western Cape Minister of Finance, Economic and Tourism also visited the GR&KK stand where discussions were mainly focused on the current performance of the GR&KK as the destination.

This regional initiative sent out a strong message of unity/collaboration to ensure that the GR&KK is undoubtedly recognised as the preferred tourism destination.

ENDS