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7 May 2024 Media Release: A Garden Route familiarization trip for UK & Ireland travel trade professionals is hosted by South African Tourism and Wesgro

A Garden Route familiarization trip for UK & Ireland travel trade professionals is hosted by South African Tourism and Wesgro

7 May 2024

South African Tourism, in collaboration with Wesgro, is pleased to announce the hosting of a group of seven travel trade professionals from the United Kingdom (UK) and Ireland on a familiarization trip to the Garden Route from 9-13 May 2024. This initiative is part of a broader effort to promote South Africa as a premier tourist destination ahead of the Africa’s Travel Indaba trade show which will take place in in Durban from 13 – 16 May 2024.

The planned familiarization trip will immerse the participants in the unparalleled beauty and diverse offerings of the Garden Route and Klein Karoo region. Throughout their itinerary, the group will explore the towns of George, Wilderness, Knysna, Plettenberg Bay, and the Tsitsikamma area.

During their stay, the travel trade professionals will experience a rich tapestry of experiences, including our scenic landscapes, vibrant culture and heritage, abundant wildlife, thrilling adventures, and delectable food and wines. To give visitors a tantalizing taste of our destination’s diversity and allure. The Garden Route and Klein Karoo Tourism Unit has curated goodie bags featuring items from across the region.

Familiarization trips, also known as FAM trips, are an integral to the tourism industry, serving as vital tools for developing business and marketing destinations. These trips provide first-hand experiences of tourism products and services to industry opinion makers and business providers, enabling them to make informed decisions and effectively promote the destination to prospective visitors.

“We are thrilled to welcome our esteemed guests from the UK and Ireland to experience the wonders of the Garden Route and Klein Karoo,” said Denver Johnson, Tourism Officer at the Garden Route District Municipality. Through this familiarization trip, we aim to showcase the incredible offerings of our destination and encourage meaningful partnerships with key stakeholders in the travel trade industry.”

For more updates and insights from the familiarization trip, follow our Facebook page at https://www.facebook.com/grandkk.

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