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10 April 2024 Media Release:  Garden Route & Klein Karoo Tourism showcases Region’s vibrant offerings at World Travel Market Africa 2024

Media Release:  Garden Route & Klein Karoo Tourism showcases Region’s vibrant offerings at World Travel Market Africa 2024

For Immediate Release
10 April 2024

The Garden Route District Municipality (GRDM), responsible for tourism marketing and development, proudly announces its participation in the upcoming World Travel Market Africa 2024 (WTM Africa 2024), scheduled to take place from 10 April to 12 April 2024. As a vital opportunity to position the region on the global stage of travel and tourism, the Garden Route and Klein Karoo Tourism office will showcase the diverse and enchanting offerings of the Garden Route and Klein Karoo.

WTM Africa, a renowned event within the travel industry, gathers over 6000 professionals annually to explore the latest trends and opportunities in both inbound and outbound African travel markets. This year, the physical event promises pre-arranged meetings, buyer speed networking sessions, and an extensive conference program, providing an ideal platform for Garden Route & Klein Karoo Tourism to connect with industry stakeholders.

Recognising the significance of this opportunity, Garden Route & Klein Karoo Tourism has secured a prominent 90m2 exhibition space, the largest in the region’s history, to highlight the collective offerings of the region. The platform will feature not only the regional tourism office but also local tourism offices and their respective products, all under the banner of Garden Route & Klein Karoo.

Participating alongside Garden Route & Klein Karoo Tourism are 19 entities, including 6 local tourism offices and 13 products showcasing the region’s rich cultural heritage, natural wonders, and unique experiences. Among them, three products have benefited from the GRDM SMME Support & Development program, underscoring the region’s commitment to nurturing sustainable tourism growth and supporting local businesses.

Tourism employees and product owners promoting and selling Klein Karoo and Garden Route attractions and offerings.

The others products are:

Plett Tourism                                

  • Crags Country Lodge
  • Offshore adventures
  • SASSA

Visit Knysna                                      

  • Lithemba Crafts & Tours
  • Vuka Ukhanye Tours

George, Wilderness & Uniondale  

  • Redberry Farm
  • Hawthorn Boutique Hotel
  • Explore our Hood

Oudtshoorn & de Rust Tourism       

  • Cango Caves
  • Surval Boutique Olice estate
  • Swartberg Experience & Kobus se Gat

Explorer’s Garden Route – Hessequa Tourism

Mossel Bay Tourism                         

  • Cape Saint Blaze Artisanal Distillery
  • Eight Bells Mountain Inn

“We are thrilled to represent the Garden Route and Klein Karoo region at WTM Africa 2024,” said Denver Garden Route Johnson, GRDM Tourism Officer. “This platform not only allows us to showcase our breathtaking landscapes and diverse attractions but also highlights our dedication to supporting local businesses and promoting responsible tourism practices.”

Visitors to the Garden Route & Klein Karoo Tourism stand can expect to discover a wide array of experiences, from thrilling adventures to tranquil escapes, all nestled within the natural beauty of the region. With a focus on forging valuable connections and fostering collaborations, the team is eager to engage with tour operators, travel agents, and travel writers to drive more tourism to the Garden Route and Klein Karoo.

Did you know?

World Travel Market Africa delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, the Africa show was launched in 2014 under the Africa Travel Week umbrella to bring the benefits and opportunities of the global industry expertise to travel professionals in South Africa. Traditionally taking place in Cape Town, South Africa, joined by over 6000 travel industry professionals who attend Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.

The Garden Route & Klein Karoo Tourism office coordinated the platform for the region. Local Tourism Offices in the region and their products will have the opportunity to exhibit with the regional tourism office on the collective stand under the banner of Garden Route & Klein Karoo.

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